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Summer Packaging

The objective of this project was to redesign St Francis herb farm products, into a summer first aid kit.

Summer Packaging bandage mockup
Summer packaging mockup of bottles floating on a yellow background

Process

I wanted to reflect the summer sun in the packaging of this kit because when I think of summer, I think of the warm summer sun. For my labels I created these semi-spherical organic shapes that vary from yellow to red throughout each product which reflect the hot sun rays. The colours are easily distinguishable as being a part of a summer collection and the same system will be applied to future products with their assigned seasons; this allows for a simple line extension for this brand.

mark makings used for labels; to represent the summer sun rays

Outcome

The outcome of this project is that it is very fun and colourful for the summertime and encourages people to purchase these products.